04
EASYFLY
Research
Competitive Benchmark
Goal: Identify usability strengths and weaknesses of key competitors.Focus: Search, selection, and booking process.Competitors:
- Direct: Air France, Air Canada
- Indirect: Cheapflights
Outcome: Helped me understand common UX patterns and missed opportunities across the market.
Online Survey
Goal: Learn more about the goals and behaviors of people using airline websites and apps.What I learned: How to define clear research objectives and gather meaningful user data to inform design decisions.
Usability Test
Goal: Gain rich insights into user behaviors, context of use, and pain points.What I learned: How to conduct comparative usability testing and user interviews. This step was crucial in shaping user-centered design decisions.
Analysis
Affinity Diagram
Goal: Organize a large volume of qualitative data to support clearer analysis and decision-making.What I learned:
- How to turn raw research data into structured themes.
- Grouped findings by booking steps, navigation elements, and notifications.
- Identified key pain points and positive interactions.
Customer Journey Map
Goal: Structure research insights into a visual map of user behaviors and emotions throughout the journey.What I learned:
- How to define user goals, behaviors, and interactions step-by-step.
- Mapped emotional highs and lows to identify opportunities for improvement.
Concept
User Flow Diagram
Goal: Start solving user problems through screen sketches for the flight booking process.What I learned:
- Created a screen list with different states based on the user flow.
- Used sketching as an iterative problem-solving tool.
Sketches
Goal: Start solving user problems through screen sketches for the flight booking process.What I learned:
- Created a screen list with different states based on the user flow.
- Used sketching as an iterative problem-solving tool.
Design
Prototyping
Goal: Add interactivity to design screens for testing.What I learned:
- How to build a functional prototype that includes layouts, flows, and interactions.
- Tested the overall usability of the booking journey.
Testing
Goal: Identify what was working and what needed improvement in the prototype.What I learned: Gained valuable feedback to refine the design and fix usability friction points.
Designing Final Version
Goal: Finalize the design and prepare documentation for handoff.What I learned:
- Created detailed annotations to support implementation.
- Understood what developers need to build the product accurately.
Let’s work together
Legal Notice
04
EASYFLY
Competitive Benchmark
Goal: Identify usability strengths and weaknesses of key competitors.Focus: Search, selection, and booking process.Competitors:
- Direct: Air France, Air Canada
- Indirect: Cheapflights
Outcome: Helped me understand common UX patterns and missed opportunities across the market.
Online Survey
Goal: Learn more about the goals and behaviors of people using airline websites and apps.What I learned: How to define clear research objectives and gather meaningful user data to inform design decisions.
Usability Test - Notes Taking
Goal: Gain rich insights into user behaviors, context of use, and pain points.What I learned: How to conduct comparative usability testing and user interviews. This step was crucial in shaping user-centered design decisions.
Affinity Diagram
Goal: Organize a large volume of qualitative data to support clearer analysis and decision-making.What I learned:
- How to turn raw research data into structured themes.
- Grouped findings by booking steps, navigation elements, and notifications.
- Identified key pain points and positive interactions.
Customer Journey Map
Goal: Structure research insights into a visual map of user behaviors and emotions throughout the journey.What I learned:
- How to define user goals, behaviors, and interactions step-by-step.
- Mapped emotional highs and lows to identify opportunities for improvement.
Concept
User Flow Diagram
Goal: Start solving user problems through screen sketches for the flight booking process.What I learned:
- Created a screen list with different states based on the user flow.
- Used sketching as an iterative problem-solving tool.
Interaction Design Sketches
Goal: Start solving user problems through screen sketches for the flight booking process.What I learned:
- Created a screen list with different states based on the user flow.
- Used sketching as an iterative problem-solving tool.
Design
Prototyping
Goal: Add interactivity to design screens for testing.What I learned:
- How to build a functional prototype that includes layouts, flows, and interactions.
- Tested the overall usability of the booking journey.
Testing
Goal: Identify what was working and what needed improvement in the prototype.What I learned: Gained valuable feedback to refine the design and fix usability friction points.
Final Version - Prototyping
Goal: Finalize the design and prepare documentation for handoff.What I learned:
- Created detailed annotations to support implementation.
- Understood what developers need to build the product accurately.
Let’s work together
Legal Notice
04
EASYFLY
Competitive Benchmark
Goal: Identify usability strengths and weaknesses of key competitors.Focus: Search, selection, and booking process.Competitors:
- Direct: Air France, Air Canada
- Indirect: Cheapflights
Outcome: Helped me understand common UX patterns and missed opportunities across the market.
Online Survey
Goal: Learn more about the goals and behaviors of people using airline websites and apps.What I learned: How to define clear research objectives and gather meaningful user data to inform design decisions.
Usability Test - Notes Taking
Goal: Gain rich insights into user behaviors, context of use, and pain points.What I learned: How to conduct comparative usability testing and user interviews. This step was crucial in shaping user-centered design decisions.
Affinity Diagram
Goal: Organize a large volume of qualitative data to support clearer analysis and decision-making.What I learned:
- How to turn raw research data into structured themes.
- Grouped findings by booking steps, navigation elements, and notifications.
- Identified key pain points and positive interactions.
Customer Journey Map
Goal: Structure research insights into a visual map of user behaviors and emotions throughout the journey.What I learned:
- How to define user goals, behaviors, and interactions step-by-step.
- Mapped emotional highs and lows to identify opportunities for improvement.
User Flow Diagram
Goal: Start solving user problems through screen sketches for the flight booking process.What I learned:
- Created a screen list with different states based on the user flow.
- Used sketching as an iterative problem-solving tool.
Interaction Design Sketches
Goal: Start solving user problems through screen sketches for the flight booking process.What I learned:
- Created a screen list with different states based on the user flow.
- Used sketching as an iterative problem-solving tool.
Prototyping
Goal: Add interactivity to design screens for testing.What I learned:
- How to build a functional prototype that includes layouts, flows, and interactions.
- Tested the overall usability of the booking journey.
Testing
Goal: Identify what was working and what needed improvement in the prototype.What I learned: Gained valuable feedback to refine the design and fix usability friction points.
Final Version - Prototyping
Goal: Finalize the design and prepare documentation for handoff.What I learned:
- Created detailed annotations to support implementation.
- Understood what developers need to build the product accurately.
Let’s work together
Legal Notice